Durable
AI business builder that creates a small business website, CRM and booking page in minutes
About Durable
Durable is an AI website and business builder for small businesses and service providers. You answer three questions about your business and its AI generates a website with industry-specific copy, layout and images, which you then adjust with a drag-and-drop editor that controls layout, images, headings and fonts without code. Beyond the site, Durable bundles tools a local business would otherwise buy separately: a built-in CRM for leads and customers, online bookings synced to your calendar, review requests, Google Business Profile setup, local directory listings and SEO and GEO tools aimed at search engines and AI assistants such as ChatGPT. Paid plans include AI credits for writing blog posts, social posts, lead replies and Google review replies, generating images, keyword research and competitor research, and all plans include SEO basics such as optimized metadata, structured data, a sitemap and robots.txt. Sites are hosted on Cloudflare's network with SSL and unlimited traffic on every plan. Durable describes itself as a no-code tool and does not offer extensive HTML customization, and it says it is not designed specifically for ecommerce. The Free plan lets you build and share a private preview on a durable.site subdomain; publishing on a custom domain that can be found on Google needs a paid plan. Durable offers a 30-day money-back guarantee on your first subscription payment, including annual plans. Prices below are as of October 2026.
Durable Pricing
| Plan | Price | Key Features | Limits |
|---|---|---|---|
| Free | $0 | AI-generated site preview on a durable.site subdomain, SEO basics, CRM, 4 basic directory listings, 300 AI credits to try blog posts, site changes and keyword research | Private preview only; 300 AI credits in total, not monthly; up to 10 CRM customers; help center support |
| Launch | $25/mo, or $22/mo billed annually | Publish on a custom domain (free domain up to $20 value), remove Durable branding, AI website editing, blog and social posts, unlimited bookings with calendar sync, advanced GEO, review requests | 1,000 AI credits/mo; unlimited CRM customers; priority live chat |
| Grow | $49/mo, or $41/mo billed annually | Everything in Launch plus unlimited team members, automatic site translation with a language switcher, $40 domain credit | 5,000 AI credits/mo; personalized expert onboarding |
AI-generated site preview on a durable.site subdomain, SEO basics, CRM, 4 basic directory listings, 300 AI credits to try blog posts, site changes and keyword research
Limits: Private preview only; 300 AI credits in total, not monthly; up to 10 CRM customers; help center support
Publish on a custom domain (free domain up to $20 value), remove Durable branding, AI website editing, blog and social posts, unlimited bookings with calendar sync, advanced GEO, review requests
Limits: 1,000 AI credits/mo; unlimited CRM customers; priority live chat
Everything in Launch plus unlimited team members, automatic site translation with a language switcher, $40 domain credit
Limits: 5,000 AI credits/mo; personalized expert onboarding
Key Features
- AI website generation from three questions about your business
- Drag-and-drop editor for layout, images, headings and fonts
- Built-in CRM for leads and customers
- Online bookings synced to your calendar, with custom intake questions and paid bookings on paid plans
- SEO and GEO tools, including Google Business Profile setup, local directory listings and llms.txt
- AI agents for blog posts, social posts, lead replies, review replies and keyword research
- Review requests by email to collect more customer reviews
- Hosting on Cloudflare with SSL and unlimited traffic on every plan
- Automatic site translation with a language switcher on the Grow plan
Pros & Cons
Pros
- Website, CRM, bookings and local SEO tools in one subscription
- Unlimited traffic and SSL hosting included on every plan
- Custom domain included with paid plans, up to a $20 value on Launch
- Yearly billing saves 15% compared with monthly
- 30-day money-back guarantee on the first subscription payment
Cons
- The Free plan is a private preview; publishing a live site requires a paid plan
- Limited HTML customization because it is built as a no-code tool
- Not designed specifically for ecommerce businesses
- Free plan AI credits are a one-time 300, not a monthly allowance
- Unlimited team members only come with the $49/mo Grow plan
Best For
Durable is built for solo operators and small local service businesses such as cleaners, landscapers, coaches, photographers and agencies that want a simple website plus the basics of getting found, booked and paid in one place. It suits owners who would rather answer a few questions than design a site, and who value a CRM, bookings and review requests more than deep design control. Online stores, complex web apps and sites that need custom code are a better fit for a more flexible builder.
Our verdict
A practical all-in-one pick for small service businesses that want a site, CRM, bookings and local SEO tools without stitching together separate apps. Plan on the $25 Launch plan to go live on your own domain, and look elsewhere if you need ecommerce depth or code-level control.
Alternatives to Durable
Frequently Asked Questions
Categories
- Small business owners
- Freelancers
- Non-technical founders
Tags
- #ai-builder
- #small-business
- #website-builder
- #no-code
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